McDonald's Cheese Festival
To introduce the McDonald's Cheese Festival we created a full 360 campaign starting with a fun radio ad featuring their special "Double Jalapeno Cheese Melt Burger", followed by tasty-looking outdoor visuals, several social media assets and an in-store activation.
RADIO: Introducing "Double Jalapeno Cheese Melt Burger"
OUTDOOR + PRINT: Key Visual - Cheese Festival Promo
YOUTUBE 6' BUMPER
ACTIVATION PR: In-store